Law & Compliance
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New York’s AI performer disclosure law starts June 9, 2026
Beginning June 9, 2026, New York General Business Law Section 396-b requires advertisements that contain a “synthetic performer” to conspicuously disclose that the performer is synthetic. If your marketing uses a lifelike AI-generated person, this affects you. What the law covers A synthetic performer is a digitally created or substantially AI-modified asset that gives the…